preloader
story-header-slogan

story-sally-bw

Every Second Counts men’s and women’s activewear brand was founded by ex magazine Fashion Director Sally Dixon. 17 years experience in the fashion industry and 20 years as an exercise and fitness enthusiast led to her desire to combine the two. British designed and made from quality performance fabrics in Portugal, you no longer need a trip over the Atlantic to pick up great activewear.

Every Second Counts is designed with both the first time gym goer and the fitness fanatic in mind. We all know the seconds count… whether you’re measuring your split times for a half marathon or rushing to pilates before picking the kids up from school… Every Second Counts. Designed to take you from the gym / running / pilates / yoga / spin class to daily life in a second, the collection works with your wardrobe not against it, letting you fulfill every moment.

We all need a little kick start now and again, sometimes it’s tough just getting through the gym door – Every Second Counts wants to support and encourage you on that journey.

We are passionate about healthy living, clean eating and looking after our bodies. With Every Second Counts we create a place for you to not only buy feel good activewear but read up on how you can make your body and mind feel better too. Dip in to our blog for hints and tips towards living your best life and sign up to our email newsletter to receive our latest updates direct to your inbox.
Little moments amount to a lot of happiness – make your seconds count today.

Team ESC x

Women'sMen's
Sizing Guide

Women's

Size
XXS XS S M L XL
UK 6 8 10 12 14 16
USA 2 4 6 8 10 12
France 34 36 38 40 42 44
Denmark 32 34 36 38 40 42
Italy 38 40 42 44 46 48
Body Measures
cm in cm in cm in cm in cm in cm in
To Fit Bust 80 31 85 33 90 35 95 37 100 39 105 41
To Fit Waist 60 23 65 25 70 27 75 29 80 31 85 33
To Fit Hip 85 33 90 35 95 37 100 39 105 41 110 43
To Fit Inside Leg Regular 79 31 79 31 79 31 79 31 79 31 79 31
Socks
S M
UK 4-6 6.5-8.5
EUR 37-39 39.5-42.5
USA 6.5-8.5 9-11
Every Second Counts