Keywords are significant when choosing a domain; search engines recognise contains relevant keywords to a market or subject. Relevance is vital if a search engine is to find what you are looking for as quickly as possible. Whenever someone searches for keywords relevant to the search engine will recognise the relevance your domain.
An advantage of a domain name like is it's click-ability. When choosing a search result, a domain containing keywords is already highlighted or in bold and so is more easily clicked. This encourages interest and can really increase engagement with your site.
A domain name like holds it own relevance and communicates to search engines that incoming links are relevant to those domain keywords. A top site's strength lies in a consistent approach to relevant keyword linking, this is why it is the number one ranked website for so many Google search queries.
It is a town sign signifying to traffic it is about to enter your internet abode. It should be memorable and relevant to what you are or what you do.Read More
Some companies already have an associated brand name or wish to have a catchy title and want a brand name to match.Read More
For complete relevance, some companies name themselves with a 'does what it says on the tin' type approach.Read More
Domain names help to identify your brand by giving sites a title (such as ) which becomes synonymus with your online or company brand.
Catchy domain names with short slang-like names are often favoured to build a brand upon. Twitter.com didn't actually mean anything before the mobile > online broadcast service.