From Personal Trainers to Yoga and Pilates teachers these are our ESC ambassadors inspiring us to fulfil every moment and make every second count.


Zoe Shelley is a personal trainer based in West London, passionate about leading a healthy and balanced lifestyle achieved through consistent training and clean eating. Zoe likes to work with a mixture of crossfit, strength and conditioning, TRX, kettlebells, reformer Pilates, yoga and general gym based exercise.

As part of an active lifestyle, she began working with a personal trainer to further develop her own fitness. This work led to a dramatic physical and mental progression, which in turn made her aware of the enormous benefits that PT can offer to individuals of every age and level of fitness. After graduating from Imperial College in 2009 with a BSc in Chemistry and several years in the corporate world she found her true calling and subsequently qualified as a PT. She has a strong desire to help others transform their lives through structured and intelligent training; believing in working on functional movements that we all need in day-to-day life, but doing so through a varied programme of exercises and equipment. Zoe knows full well there’s absolutely nothing worse than getting bored in the gym! You’ll be able to spot her hard earned and inspiring bod in some of the images on the Every Second Counts site.


Niko Algieri

Personal Trainer

Niko comes from a family of fitness professionals. His father was Mr. Wales in 1992, his mother currently teaches aerobics 5 times a weeks and his step-father was 4 times world kickboxing champion.

Niko has a wealth of experience that makes his approach to personal training unique; he’s a former Men’s Health cover model finalist and semi-professional footballer, a blackbelt in kickboxing, Welsh athletics champion and is currently fitness expert for London Live. He is widely renowned as one of London’s best trainers and a top TRX suspension trainer. Niko’s ethos for his clients is for them to be able to do everything they can possibly do. Fast, strong, lean, flexible and dynamic are what his clients achieve in a short space of time but it’s the long lasting effects he prides himself on. Confidence for the client is key, the six pack comes later.


Laura Marks

Personal Trainer

Dance and fitness has always been a passion of Laura’s, from an early age she competed in national dance championships across her home region and represented Hull & Humberside in Netball whilst at high school. Qualifying as a fitness instructor aged just 17 and then a level 3 personal trainer and nutritionist at 18years old she worked in many gyms during this time and went out to achieve a Zumba fitness instructor qualification plus many more studio class based qualifications. As if that wasn’t enough Laura went on to qualify in 2014 as a Metafit bodyweignt HIIT trainer and now runs her own PT, Metafit Zumba class based business. Alongside this she works at the amazing state of the art gym, and Every Second Counts stockist, The Box in Pocklington, North Yorkshire. In 2012 Laura was successful enough to have her own TV show on SKY’s the Active Channel 281 which was called Street Dance Work Out With Laura Marks, in which she choreographed her own dance fitness routines. We love that Laura is such an energetic, motivational young woman we loves to inspire and help people to stay healthy and get fit!



Abi Carver

Yoga Instructor

Abi Carver is a Yoga Instructor and Personal Trainer. She specialises in designing yoga routines for action sports athletes looking to gain an edge in competition, ease aches and pains and master razor-sharp mental focus. Born, raised and trained in the UK, her career has spanned Europe and South America. She teaches in person and online, all over the world. “Yoga 15 is the foundation of my own training program. I do 15 minutes of yoga poses  every day, to improve my flexibility, strength, mobility and balance, to enhance my mental clarity or as part of my recovery routine. Yoga prepares my body for the sports I love which include climbing, running, surfing, paddle-boarding, biking, boxing, weightlifting, Pilates and gymnastics.” Abi has created Yoga 15 to help athletes integrate a simple, skills-based method of yoga into their training programs, with an emphasis on rest and recovery.


Sizing Guide


UK 6 8 10 12 14 16
USA 2 4 6 8 10 12
France 34 36 38 40 42 44
Denmark 32 34 36 38 40 42
Italy 38 40 42 44 46 48
Body Measures
cm in cm in cm in cm in cm in cm in
To Fit Bust 80 31 85 33 90 35 95 37 100 39 105 41
To Fit Waist 60 23 65 25 70 27 75 29 80 31 85 33
To Fit Hip 85 33 90 35 95 37 100 39 105 41 110 43
To Fit Inside Leg Regular 79 31 79 31 79 31 79 31 79 31 79 31
UK 4-6 6.5-8.5
EUR 37-39 39.5-42.5
USA 6.5-8.5 9-11
Every Second Counts