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ESC Meets: FLY LDN Founder Charlotte Cox

by Team ESC -

We caught up with Charlotte Cox, founder of FLY LDN, the newest and freshest London yoga, barre and low impact studio. The self-proclaimed ‘no-jargon’ (and no BS!) studio is located in between Liverpool Street and Aldgate stations.

And is the first studio to offer a floor to ceiling screen, showcasing beautiful cinematic visuals that they’ve had specifically shot in 4k to assist and enhance your yoga experience.


What inspired you to create FLY LDN?

I worked a manic City job with long, hectic days. I loved exercise and found it a real release for the little stress and the little aches and pains that built up while sitting at a desk all day. I used to love smashing out HIIT classes but I started to pick up injuries from the high impact exercise I was doing. I started to take yoga classes at various studios around London. I found some amazing teachers at different places but couldn’t find a studio that quite suited me. The mats were often really crowded together, I felt really exposed and self-conscious in the big, highly lit studios, and I couldn’t understand half the terminology the teachers used. Usually, I left feeling awkward and self-conscious. I wanted a low impact workout that would be kind on my body but also something like the immersive experience I found at the beautiful boutique HIIT studios I loved. I also wanted a class that was easy to follow and to understand the alignment and muscle activation I should be getting with each posture. So I decided to try to create a studio where I could get all that!


What can FLY LDN offer to customers that other yoga/barre studios can’t?

Our beautiful immersive yoga studio is like no other. Our yoga classes take place in dimmed lighting and are accompanied by immersive visual content and curated playlists to help take you from the street to the mat and find quiet focus in the studio. We are also really focussed on the quality of our teaching. Our Head of Yoga, Fi, is a fantastic instructor and has hand selected each of our talented teachers. We run classes specifically targeted at beginners, everything is explained clearly, and we usually have assistants in our classes to help the instructor ensure people are achieving the right alignment and muscle activation.


We love the visuals on the large screen, how do you source the videos for it? There’s some incredible locations featured!

We work with filmmakers based in various beautiful places who shoot our content for us and a fantastic film editor here in London who edits it to match our classes. Currently, our content features beautiful shots from places like Hawaii, Yosemite, Patagonia, The Granites Beach in Australia, and New Zealand’s beautiful South Island. We are really excited about our new content for the Autumn, which features some beautiful spots in Europe and some more tropical shots to bring the sunshine back as the days get grey and miserable again!


We’re all about ‘empowered moments’ at ESC! Has there been a standout moment in your life so far?

I think the day we opened our doors at FLY has to be the standout. I really enjoyed so much about being a lawyer but I really wanted open the studio and I knew the time was right to do it. There have definitely been some challenges but we have such a great team at FLY and I love working with them. We had nearly 900 people signed up for their first class with us before we opened and seeing those first people walk in was surreal. I couldn’t stop smiling.


What does yoga mean to you?

I have come to yoga only recently, I am still learning so much. Like many, I used to think yoga was all about stretching and flexibility. But the more I practiced it, the more I realised that serious physical strength and mental focus is involved too. It became a physical and mental release that has helped to keep me balanced and energised.


How do you make every second count?

When you’re running your own business, you never know what’s going to happen next! It is very easy to worry about all the things that might happen or obstacles you might have to face. I try to just focus on a day at a time, do what I can without being distracted by what might happen in the future, and remember what they say - when you try to control everything, you enjoy nothing! I try to stop, take a breath, and enjoy the moment.


If you could have a brunch date with anyone (absolutely anyone!), who would it be and why?

Biggie Smalls. I was a bit too young for his music first time round but I’ve been watching Unsolved on Netflix recently and the soundtrack is amazing! Juicyis now my favourite track for handstand practice.


Bucket list adventure?

I would love to cycle the Pan American highway. It runs from the topmost tip of Alaska to the bottom tip of Argentina and the terrain varies from salt lands and desert to green forest and mountain ranges.


If you could give one piece of advice what would it be? 

Ask for help when you need it because you are not alone. I was told this once and I have to keep reminding myself of it. But I think many of us push on thinking we have to wrestle with our problem or question alone. Someone out there can help or has the answer. You may already know them or perhaps a friend knows them and can put you in touch. Don’t be afraid to reach out.


Thank you so much Charlotte. We can’t wait to work with FLY LDN on our AW18 campaign and launch event.  

To keep up with FLY LDN and their #nojargonmovement follow them on Instagram and make sure you try a class by booking on online at - you can try your first class for £10!


Until next time,

Team ESC x